Origin of Hillary’s Theme Song
Sen. Hillary Clinton’s new theme song “You & I” was an Air Canada ditty:
The idea for the song was first dreamed up by Jacques Duval, the president and chief executive of Marketel, the Montreal-based ad agency employed by Air Canada. Back in 2003 things were looking bad for Air Canada, and by extension, Marketel.
So Duval decided to write a joyful, inspirational song about flying, with the eventual intention of using it to give Air Canada a lift. He came up with the “You and I” lyric and a melody. He went to another songwriter and they co-wrote the song.
Long story short: It’s a bit complicated, but basically what happened is that after getting recorded first by Dion, a Canadian, it ended up being used just for what Duval originally intended it for — an Air Canada ad.
Is it an omen if Air Canada has a horrible plane crash in the next few months? Can you say, “Crash and burn?”
There has to be a joke here, somewhere. Help me out.
“Hillary’s Campaign Song Originally Written For…Air Canada Ad” [via Sister Toldjah]
UPDATE: Picking Celine Dion pleased Betsy Newmark.
Well, “Crash and Burn” is, of course, a Bangles song.
But you knew that, didn’t you?