A Weblogger in Their Midst
Guys like Matt Lira and Michael Palmer at Sen. John McCain’s eCampaign aren’t known as webloggers. For the limited resources the campaign has they’re doing a lot with video, site building, and Google ad campaigns. They’re doing what they’re good at, but weblogging isn’t one of them. Weblogging is a different beast and an important one. A good weblog helps a campaign push its message directly to supporters and political junkies, becomes a news source in itself, and can grow into an online community.
What can Team McCain do to improve it’s weblog?
First, get someone or a groups of someones to be regular webloggers. Ideally one of them should be Sen. McCain. The best case scenario would be him doing a two-minute daily video. My second choice would be McCain’s book co-author Mark Salter. Last week, after Newsweek put out a highly biased piece on the upcoming Obama-McCain battle Salter fired back. He was eloquent, bruising, and effective. Salter should have posted something like that on the McCain weblog with the communications shop pushing reporters and webloggers to link to it. That would have brought a ton of people to the website. Some of them would have signed up to get e-mails. Simply e-mailing Newsweek was a lost opportunity.
The second thing is to create a rhythm. Get readers to know new content will appear at least daily. While weblogging for Fred Thompson I found the simplest way was writing morning and evening updates with news stories and weblog links. Knowing at least two posts would be published daily readers would be come back and be ready to begin or continue discussions. Having a number or reliable writers would ensure new, interesting content.
Third, the eCampaign has to listen to their supporters. People are organizing outside the campaign. Their efforts need to be acknowledge and supported. Posting a YouTube video or some great comments from the weblog, Facebook, or MySpace will provide much-needed recognition. Acknowledging your supporters efforts will do amazing things to keep them going.
What suggestions do you have to making the McCain weblog a place for news and community?













I really don’t get why they’re so tolerant of trolls at the official blog. They contribute nothing to the discussion. The Obama and Clinton blogs don’t put up with trolls. I don’t know if you allowed it at Fred’s blog, but the trolling is f’ing annoying, and I’m sure I’m not the only one who avoids blogs where trolls are allowed to run the place. If people would quit allowing that crap, maybe trolls would find something else to do with their lives. And see, it looks like McCain gets all the trolls, because the Obama & Clinton campaigns (and supporters) don’t allow it. It makes McCain look hated, and they look like they have no strong opposition. Or maybe it’s just that conservatives don’t troll and libs do all the time. I don’t know.
Another thing: I’d take Malkin off the blogroll, because she’s constantly ranting about him. Why link to that hateful stuff from his blog? And Andrew Sullivan, the Obama sycophant? WTF?! It shows how little attention is paid to the blog, to say the least.
Also: LINK TO POSITIVE BLOG POSTS. You know, like y’all did at Fred’s blog, and Jon did at George Allen’s blog. When they write something at Powerline or Hot Air or whatever supporting McCain, it NEEDS TO BE LINKED from the official blog. It’s mind-boggling that it isn’t.