The McCain Report Has Good Launch

The McCain Report has become an instant hit. It’s lively, interesting, funny, and pushes the campaign’s message. Hiring Michael Goldfarb and letting Joseph Pounder, a former Romney rapid response maven, loose to weblog were great ideas.
The weblog got some love from Newsweek’s Andrew Romano:
The McCain Report, on the other hand, is actually readable. Written by new hire Michael Goldfarb (formerly a blogger at the Weekly Standard), the Report wouldn’t seem out of place on any number of smart, substantive conservative websites; it just happens to be an official production. Since launching the blog on Friday, Goldfarb has advanced an interesting (if debatable) argument about how increased taxes won’t lead to increased government revenue; characterized Obama’s early opposition to the Iraq war as a matter of political convenience rather than bold leadership; and reminded readers that Obama wasn’t always opposed to the Bear Stearns bailout. He’s even tried a little–gasp!–humor. In an item titled “Take a Chance on McCain,” Goldfarb informed “disaffected Hillary supporters” that “John McCain is a huge ABBA fan,” then posted a vintage YouTube clip of the catchy Swedish quartet. “We’re still working out a few kinks,” he writes elsewhere. “A last-minute decision to ditch the lime-green background cost us some time.” Needless to say, this is more self-mockery than the earnest Obama bloggers have mustered up in 17 months online.
The McCain Report could be better. First, why isn’t the McCain Report the campaign weblog? It’s better than the current one which is mostly a place to highlight the latest video clips. The McCain Report is what supporters (and opponents) should be reading. Second, the news stories sidebar is a nice touch, but it needs posts to weblogs, not just the MSM or opinion journals. If and when they branch out to blogophere linking I hope they don’t stick to the A-listers. Links are currency and linking to a good post from a lesser-known weblogger will sent them traffic and build goodwill. Third, they should allow comments and moderate them well. That will make the McCain Report a productive online community. The campaign could definitely use a single place to get online and offline grassroots actions organized.
It’s been a great start for the McCain Report and should make for interesting reading through the rest of the campaign.













Hi Sean, I used you as a possible improvement to the site, hope you don’t mind…. Text as follows-
Dear team McCain, I like the way the site is coming along! yet have a suggestion to make it better.
Back when Mr. Thompson was running for office his campaign had what I would consider to have been the best campaign site of all the candidates I have seen this election year. It had morning and evening updates with video when available. It Helped to keep the support base up to date on what was going on and generally more involved. also there were links for the debates on the site, a feature I hope to see here once we start into the general election debates. If it is possible I would also like to see a link with info. on the folks that MR. McCain is looking to as possible VP’s as I know there is a lot of intrest in this choice and curriosity may draw more folks to the site. Fred also used to do personal messages to the “FredHeads” his support base this also helped the base feel more personally involved. Sean Hackbarth at the American Mind ran Fred’s web presense and did a great Job with it, you might want to tap him for further ideas. sean@theamericanmind.com
Thanks for considering my suggestions, hope they Help, Steve