Packers Have Top Sports Brand
It’s no surprise when the Green Bay Packers win the team’s image becomes quite valuable:
The Green Bay Packers are struggling this season, but they remain an iconic presence when it comes to team branding.
Turnkey Sports & Entertainment, a sports marketing company, has released its team brand index, and the Packers are No. 1 in all of sports. Last year, the index ranked the Packers 10th.
The index measures a team’s brand strength in its home market. More than 12,000 sports fans, 18 and older, were surveyed in 47 different markets in the country.
The survey was completed last June, so it’s clear it didn’t hurt the Packers were coming off a 13-3 season.
“What this is saying is the following the Packers have is more intensely loyal to supporting the Packers than any other team,” said Len Perna, president and chief executive of New Jersey-based Turnkey Sports & Entertainment. “What this basically says is that all other things being equal, a sponsor gets more value in sponsoring the Packers than any other team.
“The Packers moved up because they had such an emotional year with Brett Favre. His popularity. His longevity. They just really cement the relationship between the brand and fans in Green Bay.”
The Pack will be falling back after this so-so season.
“Packers Brand Ranks No. 1 in Sports”
