June 28, 2001

Continuing with my facination with

Continuing with my facination with President Bush and the Hispanic community, The Washington Times interviewed Bush's top political strategist, Karl Rove. Rove's answer to Bush's popularity in the Hispanic community is because "we take our policies to the Hispanic community in a way that it hears and retains, and it knows that we're making a special effort to talk to them." The White House has emphasised communicating to Hispanics. Many Cabinet offices now have Spanish-speaking press aids.

Rove's strategy is working so far. He pointed out that a recent poll gave Bush a 59% approval rating with Hispanics. But what really matters is how all this outreach helps Bush in 2004.

"Rove's Strategies to Woo Hispanics Working for Bush"