[star]The American Mind[star]

March 27, 2001

The Vancouver Grizzlies (a horrible,

The Vancouver Grizzlies (a horrible, truly awful name for a team) wants to move to Memphis. The rumor is that Federal Express is interested not only in buying naming rights to the arena, but in buying naming rights to the team and calling them the Memphis Express.

The idea works well in this case because Memphis Express does sound authentic. Names like the Memphis Swooshes or the Memphis Yahoos! wouldn't cut it even with media-savy fans.

The biggest obstacle isn't possible public outcry. It's marketing conflicts with the NBA. If this deal happens, it could become like the Jerry Jones/NFL battles from a few years ago.

"Heisley Taps Last Mother Lode of Revenue Streams"

Posted by Sean Hackbarth in at 01:09 AM | Comments (0)