July 30, 2003
Name Wasn't PAM's Problem
Let me respond to James Joyner's critique of PAM:
Indeed. But this is yet another case (TIPS being the most obvious previous example) of a potentially useful program being killed because the geniuses behind it decided to play cloak and dagger with it rather than being up front. Had they approached it differently--and come up with a better name--they might have headed off the objections at the pass.
What better name could they have come up with? It was a futures market for terrorist events. The name was the marketing problem--Policy Analysis Market is pretty innocuous. No, the government should have made an attempt to argue PAM's benefits. After a day of reading weblogs, officials could have put together a few good talking points.