[star]The American Mind[star]

January 11, 2005

Defintely No Shuffleboard

The new Apple iPod shuffle (continuing the company's streak of unique capitalization) plays up its weakness. The weakness being the lack of a display on the gum-size music player. The marketers at Apple have now decided "Random is the New Order." Just load up a few hundred songs into the iPod shuffle and let the device's algorithms decide what will play. It looks neat, and the price ($99 for 512-MB) is great. More people will be joining the Cult of the iPod. Some might even decide to buy a new Mac mini--which looks perfect for college students or those who move often but don't need a notebook computer.

"The Apple iPod Shuffle"

"The Apple Mac Mini"

Posted by Sean Hackbarth in Tech at 05:54 PM | Comments (4)