[star]The American Mind[star]

July 31, 2005

A Fad is Dead

The company behind the low-carb Atkins died filed for Chapter 11 bankruptcy today.

Atkins Nutritionals Inc., the company that promoted low-carb eating into a national diet craze, filed for bankruptcy court protection Sunday, a company spokesman said.

Atkins has been hurt by waning popularity of its namesake diet, which focuses on eliminating carbohydrates such as bread and pasta as a way to shed weight. The diet quickly became one of the most popular in U.S. history, spawning numerous derivatives and a virtual cottage industry of low-carb regimens but also drew criticism from many experts for its focus on fatty foods and low fruit and vegetable consumption.

Who knew federal court was open on a Sunday? Why can't the post office be open then too?

"Low-Carb Pioneer Atkins Files Chapter 11"

Posted by Sean Hackbarth in Economics at 09:14 PM | Comments (1)