August 09, 2005

And Speaking of Beer...

Budweiser is coming out with a rasberry-flavored brew called Tilt.

It will be aimed at people ages 21 to 27 who are looking for a "transition" beverage for the period between the end of their workday and the start of their night out, said McGauley and Mic Zavarella, Anheuser-Busch director of innovation.

Now, that's quite the micromarket. They want to get those who want a good buzz before really getting drunk. It sounds like your average male student at the University of Wisconsin-Madison.

Miller may respond with a concoction from South Africa. Brutal Fruit sounds like an immediate failure to claim the angst-driven Staind-loving market.

"Tilting at 20-Somethings"

UPDATE: Gizmodo takes a short break from yapping about gadgets and has this to say about Tilt:

It is gradually being released across the states, expect it everywhere in October and all over your pants on October 16th.

I'm sticking with my Spotted Cow. (Oh, I know someone someday will misquote me on that one.)