December 13, 2005

AlGore Might Be Onto Something

Ripping on AlGore's Current has been a minor hobby of mine. The jury is still out if it can make a go of it broadcasting short videos, many made by amateurs. Current has some big advertisers but their problem is they're only available to 20 million homes. The DIY nature is what's in and hip. Mix, remix, cut, paste, code. That's what youngins are doing with their media today. I'm in the top end of the 18-34 demographic the network is targeting so I'm not sure I can fully relate.

Current's real problem may be that it's a network. I wrote last spring, "[T]he network will always be behind the curve." There's greater variety of weblogs, podcasts, and homemade videos on the net. To these people if you can't download it to something portable to take with you and share with friends what's the point. AlGore might be onto something. It's just he might be using old means for a new idea.

"Made-by-Viewers TV"