[star]The American Mind[star]

August 21, 2006

Hitler-Themed Restaurant Opens in India

In India we have an example of marketing run amok:

A new restaurant in India's financial hub, named after Adolf Hitler and promoted with posters showing the German leader and Nazi swastikas, has infuriated the country's small Jewish community.

'Hitler's Cross', which opened last week, serves up a wide range of continental fare and a big helping of controversy, thanks to a name the owners say they chose to stand out among hundreds of Mumbai eateries.

"We wanted to be different. This is one name that will stay in people's minds," owner Punit Shablok told Reuters.

"We are not promoting Hitler. But we want to tell people we are different in the way he was different."

What's worse is the owners want to turn into a chain across Mumbai.

There's the temptation to really go downhill by guessing the name of some of the dishes. Must. Not. Do. It.

"It's Like if 'The Producers' Opened an Eatery"

UPDATE: Laurence Simon has a "blast" with this story. [via The Jawa Report]

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Posted by Sean Hackbarth in Food at 06:30 PM | Comments (0) | Trackbacks (0)